Saturday, 16 October 2010

Mumford and Sons Tour Poster

This is the most complex and extreme tour poster that i came across when researching. It is very different from any other that i have seen, and caught my attention as a listener straight away.  The central image shows how a naturalistic image can easily be destroyed by society. When black and white are used together we get a sense of mourning and a very cheerless occasion, as these colours are usually common at funeral. The white hints at passing onto heaven and the black is for loss. This could suggest that we should be mourning the loss of nature as we have known it, as we are destroying it beyond repair. This is shown by the destroyed car with the headlights giving attention to the innocent cartoon birds. This could have been used to emphasize the destruction we are bringing to creatures that cant fight back and have done nothing to deserve such treatment, it could also hint at the lyrics that are used by the band. It could suggest they sing about subjects that are of a deeper importance than other artists and shows their music has alot of depth.  The open and broken cartoon cages symbolize freedom, this could show how the band have broken all the boundaries of music and have created their own unique sound. They could be comparing themselves to being like birds, they were first trapped by the strict music industry but have now broken out of the cages and identities and are free to show the world what they can do. The two archaic oak trees, could suggest how important music has been to the band- music has always been there for them and remains faithful in their success. It could also be used to show that they are an acoustic band, as all of the tour posters i have analyzed have used images of nature and have been cartoon.
By using blue writing and blue leaves, we get a sense of calming as the overly crowded tour poster on first glance can look overpowering and overcrowded. However i feel the tint of blue adds purity, life and stability to the poster and helps the details of the tour to stand out against the black and white gradient.

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