Music Video Analysis- Jack Penates 'Have I Been A Fool'

Typically music videos start with a stationary shot, but interestingly Jack penates 'have i been a fool' starts with a ped-up shot of him running down a street with a bunch of flowers at his side. This could have been used to emphasize that he is a solo artist and not part of a band. This is typical to the acoustic genre, as most acoustic singers create there music solely by themselves. This shot automatically entices the audience, and makes them ask questions such as 'what has happened prior to this scene in the video?'. This is a common but useful technique found in quite a few music videos in which we will consider using it in ours. After the introduction of the song, Penate knocks on a front door and begins to sing the lyrics to the song. We are then introduced to a character in the music video who clearly shows that the clothing in this video has been well thought out. She is wearing typical winter fashion, which includes a woolly hat and a military coat. By wearing layers it could suggest that she is trying to protect or hide herself. This type of analysis helps you empathise with the characters in the videos and relate to their experiences which makes it more evocative to watch as an audience member. When this character opens this door, the directors have included two quick close up shots of hers and Penates faces, by using these shots we are able to almost become each of the characters and see through their perspective. By using this shot in the narrative it makes the video become more personal to the audience. Penate leads her to a car and then we she enters the taxi, the character becomes another women. This creates a promiscuous image of Penate and suggests he fits the typical 'lads-lad' image. I think that this breaks the stereotypical image of a male acoustic singers, as typically they are portrayed as being emotional and heart-felt and create and idealised image for female viewers. Using quick mid-shots of Penate and the original female character leaving the taxi into a natural environment shows certain images in more detail but creates an overall impression of the scene to the audience. Penate picks up a guitar and serenades to the girl, this is very typical of an acoustic based video, as it shows that he is capable of playing an instrument and writing the songs. It also gives a more performance based side to the video. Long shots are then used to show Penate with a number of different girls walking off in front of him, i think long shots were used to suggest that Penate has no intimacy or emotions towards these girls however the original girl from the start of the video is repeated image. This could promote the idea of there being that one person who you continue to love, this is a very typical idea of an acoustic video as they mainly promote the theme of everlasting love.