Monday, 15 November 2010

Music Video Analysis- Laura Marlings 'New Romantic'

Laura Marlings 'New Romantic' begins with a zoom shot that shows her sitting on a wooden chair in a spotlight playing her guitar. In my opinion this directly shows the simplicity of acoustic music. The beginning zoom shot ends with a close up of Laura's face which captures the raw emotion of her singing the first line  'i know i said i loved you, but I'm thinking i was wrong. I'm the first to admit that I'm still pretty young'. Whilst singing this line, it is clear from the close up the realisation that Laura is feeling at this moment, this makes the lyrics and performance of the song even more real and evocative for a viewer. Slowly a mid-shot is used showing Laura from the side with images projected on the brick wall behind her. The images are of hearts and music notes, this could be a symbol for the most important things in her life- love and  her music. The director then uses a long shot, showing Laura alone on the chair playing her music. This is quite a sad and powerful image, as it suggests the insignificance of her and could also highlight that when creating her music she is alone and lost in her own thoughts. The theme of complex love occurs when two icons of male and female shadows are projected onto the wall, the use of these symbols to represent each gender could connote the idea that both male and females are the same when it comes to love. Throughout the video a variety of images appear on the wall, but the most striking one in my opinion is the close up of her hand plucking the guitar strings. Even though it is just a simple image, it believe that is shows how isolated she is in her music. Another long shot is used again, to change the tone and atmosphere of the video, within this long shot occurs shadows and images- the time they are on the floor. 'Sorry' is projected in bold letters, this could be to convey the message of the entire song. A shot that doesn't occur right until the end of the video is an extreme close up, this is of Laura's eyes. This is the first time Laura looks directly at the camera, this could suggest that she finally gains to power to believe in her lyrics. The clothing and overall presentation of Laura is bland, wearing a simple grey top and black skinnies. The could connote her simplicity and show that she doesn't rely on her looks to gain fame is the music industry.Overall i have gained knowledge and ideas from this video. I enjoyed the simplicity, location and the images on the wall and floor. These are suggestions that i will share with my group. I do however think the clothing she was wearing created a very bleak and uneasy look to her, and will use this negative impression to make sure that the clothing our artist wears is suitable for the video and creates the right vibe.

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